Liberal, Kansas serves as a retail destination for rural consumers from the corners of Kansas, Oklahoma, Texas, Colorado and New Mexico. The Liberal Trade Area includes approximately 91,000 consumers. The City of Liberal has created an environment where public/private partnerships expedite both the timing and profitability of investments in the community. The City of Liberal is actively seeking additional retail development to fill identified product and service gaps and offers retail incentives. The City Administration understands the necessity for public-private partnerships to facilitate retail development and works to make the development as streamlined as possible.