Demographics

  • Population: 21,195 (Est.)
  • Trade Area Population: 90,898 (Est.)
  • 4.2% unemployment
  • 51% Male, 49% Female
  • Median age: 32.70 yrs.

Of the population age 16 and over in Liberal City Limits:

  • 34.70% post-secondary education
  • 18.30% college degree

Of the population age 16 and over in Liberal’s Primary Trade area:

  • 42.50% post-secondary education
  • 22.80% college degree
  • Liberal median estimated household income: $57,669
  • Primary Trade Area estimated household income: $65.258

Source: Retail Attractions, LLC

Age Distribution

20 to 44 36.3%
19 & under 36%
45 to 64 19.4%
65 to 84 7.1%
85 & over 1.2%

Race Distribution

Hispanic or Latino 59%
White 33%
Black or African American 3%
Asian 3%
Other 2%

Income Distribution

Less than $10,000 5.6%
$10,000 to $14,999 4.8%
$15,000 to $24,999 17.7%
$25,000 to $34,999 13.4%
$35,000 to $49,999 20.8%
$50,000 to $74,999 19.9%
$75,000 to $99,999 7.8%
$100,000 to $149,999 7.0%
$150,000 to $199,999 1.8%
$200,000 or more 1.1%

Workforce Distribution

Production, transportation, material moving 25%
Sales, office 24%
Management, professional, related 21%
Construction, extraction, maintenance, repair 16%
Service 10%
Farming 4%

Source: U.S. Census Bureau 2010